
My Real Estate Story: Cherrelle Wharton
Meet Cherrelle Wharton, the Director at Chaad Estates. Cherrelle started her career as an admin executive in a local estate agency. She used this time
Recent news headlines brought up Chesterson’s intent to go on an agency acquisition spree. This came after their recent acquisition of independent agency Morgan Randall last week.
Chestersons has been on the lookout for smaller agencies to grab for about a year, since they announced that growth is driven by lettings.
With the current pandemic in motion, many smaller independent agencies are experiencing new faced difficulties sourcing properties in order to operate at an optimal level and reach their monthly target. Failing to do so leads their agency to be undervalued and become a prime target for agencies like Chestertons to acquire them.
Agency value driving factors
Whether you’re trying to sell your agency, or on the contrary trying to hold on to it, the value of your agency is a key factor that should be taken into account. Your business is valued based on the amount and value of the transactions that your agency is able to close each quarter.
This is key when considering selling, is to maximise as many property transactions as you can in the coming term in order to get a valuation that reflects your business’s worth.
This is also key if you’re trying to avoid being bought out, as by increasing your quarterly performance in the next term, you increase your valuation, deterring any potential hostile takeover or merger.
Increasing agency value?
The question is, how can you increase performance, transactions and deals in a market that hasn’t been up to par with previous terms?
The pandemic has slowed the real estate market considerably, making it more difficult for agencies to thrive, but here are some good points to note:
Utilise the correct tools to reach your target
At XChange, we pride ourselves in being able to source you a match property in 48 hours. Our services are all about enhancing your revenue, which could be crucial to your agency in the coming months. XChange also serves you as a platform to source applicants, giving you all the necessary components involved in closing a deal, all while taking the difficult task of sourcing away from you in order for you to focus better on your agency growth.
The bottom line being that, with XChange, you don’t have to get bought out. We are able to provide you everything you need to salvage your business, and if you do choose to sell your business, with us you’ll be able to sell it at a higher price thanks to your boost in performance.
Meet Cherrelle Wharton, the Director at Chaad Estates. Cherrelle started her career as an admin executive in a local estate agency. She used this time
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